IMG College & the UAA Partner With Gustafson Farm
Monday, July 13, 2009 | Football
IMG College, the multi-media rights partner for the University of Florida Athletic Association, announced a partnership with Gustafson Farm on Monday to be the official chocolate milk of the Florida Gators.
“Partnering with the University of Florida Athletic Association is an excellent platform for us to showcase our signature chocolate milk product and for consumers to experience the great taste and nutritional benefits of chocolate milk,” said Bryce Kelly, Chief Operating Officer, Southeast Milk. “We hope the entire Gator Nation will understand the importance of milk in order to help build and maintain healthy bodies.”
“We are proud to partner with Gustafson Farm to be the official chocolate milk sponsor of the Florida Gators,” said Cathy Weeden, General Manager, Gator Sports Marketing and IMG College. “Our athletes are sure to benefit from the nine essential nutrients milk provides as the basis of a healthy diet.”
Under the terms of the agreement, Gustafson Farm will receive category exclusive marketing and promotional rights, along with associated radio, television, print, Internet, and on-site marketing rights.
Additionally, Gustafson Farm Chocolate Milk will be available to Gator fans this football season at Ben Hill Griffin Stadium.
The new agreement went into effect on July 1, 2009.
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