Florida Mercedes-Benz Dealers Partner With Gators As Title Sponsor Of FB & MBB TV Coaches' Shows
Friday, September 3, 2010 | Football
Gator Sports Marketing, the multimedia rights partner for the University of Florida Athletic Association, and a Sun Sports and IMG College property, announced on Friday that Florida Mercedes-Benz Dealers has signed on with the Florida Gators as the title sponsor of the weekly football and men's basketball coaches' TV shows.
Beginning this Sunday at noon, football fans will see the newly-named “Mercedes-Benz Florida Football with Urban Meyer” weekly coach's show on Sun Sports. The season-long TV series airs statewide and features game highlights, along with Coach Urban Meyer's analysis of the game. The popular program is hosted by the longtime radio voice of the Florida Gators, Mick Hubert.
Later this fall, Coach Billy Donovan's weekly show will premiere on Sun Sports as “Mercedes-Benz Florida Basketball with Billy Donovan.”
The sponsorship provides Florida Mercedes-Benz Dealers with year-round exposure on two of the Gators' most visible and traditionally powerful sports – football and men's basketball. Both television shows are distributed statewide on the Gators' longtime regional TV partner, Sun Sports, which is available across Florida in more than 6.6 million homes.
IMG College and FOX's Sun Sports regional sports network (www.foxsportsflorida.com) are partners in the IMG-Gator Sports Marketing venture, providing one-stop shopping for Gator media assets and unique opportunities for companies to align their brand with the highly-successful and visible Florida Gators' athletic program.
