ATLANTA, Ga., (Sept. 22, 2011) – Gator IMG Sports Marketing, the multimedia rights partner for the University of Florida Athletic Association and an IMG College property, announced today that Massey Services and Dow AgroSciences, the manufacturer of the Sentricon® Termite Colony Elimination System, have signed on as the official pest prevention partner of the Florida Gators through July 2014.
Massey Services, headquartered in Orlando, Fla., provides services in pest prevention, termite protection, and landscape services, both residential and commercial. The Sentricon System, an environmentally responsible termite protection treatment and Massey's co-op termite partner, was developed at the University of Florida as an in-ground termite baiting system.
“Massey Services is proud to be sponsoring the Florida Gators and we are very excited about this partnership,” said Tony Massey, President and COO of Massey Services. “We see this alliance as a natural fit with one of the best sports programs in the nation partnering with one of the best service companies in the industry.”
As a sponsor of the Florida Gators, Massey Services receives promotional rights including limited use of University logos, state-wide television and radio, web presence, event signage, and print. The sponsorship provides Massey with year-round exposure on three of the Gators' most visible and traditionally powerful sports–football, men's basketball and baseball. To launch the partnership, Massey is sponsoring a chance to win two (2) tickets and hospitality for the Gators home football game on October 1st vs. conference rival, Alabama.
“Gator IMG Sports Marketing is excited to align the Gators with Massey, a company that is also committed to performing at the highest levels,” said Cathy Weeden, General Manager of Gator IMG Sports Marketing. “We appreciate Massey's dedication to college athletics and we look forward to building a long partnership together.”
Massey Services will be able to tap into a share of the college market's 172 million fans through this new sponsorship with the Florida Gators.
About IMG College
IMG College is the leading collegiate multimedia, marketing and licensing/brand management company in America representing more than 200 of the nation's top collegiate properties including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Headquartered in Winston Salem, N.C., IMG College employs 700 people in nearly 100 offices throughout the U.S. with annual sales of nearly $450 million. IMG College is the leader in capturing consumer devotion to college sports through partnership opportunities in multimedia rights, licensing, events and hospitality, marketing, stadium and arena development, stadium seating solutions, ticketing, sales, and consulting. IMG College produces nearly 30,000 hours of radio programming on the largest sports network in the country, manages nearly 5,000 hours of local television programming, is the leading publisher of college sports publications, and is the largest manager of university athletic websites. IMG College is a division of IMG Worldwide, a global sports, fashion and media business. For more information, please visit www.imgworld.com.
About the University of Florida
The University of Florida (UF) is a major, public, comprehensive, land-grant, research university. The state's oldest, largest and most comprehensive university, UF is among the nation's most academically diverse public universities. UF has a long history of established programs in international education, research and service. It is one of only 17 public, land-grant universities that belongs to the Association of American Universities.
About Massey Services
Based in Orlando, Fla., Massey Services is one of the nation's largest and most respected service companies. Celebrating its 26th year in business, Massey Services and its subsidiary organizations employ over 1,300 team members and operate approximately 1,100 vehicles providing residential and commercial pest prevention, termite protection, landscape and irrigation services to more than 300,000 customers from Service Centers throughout Florida, Georgia and Louisiana. For more information about Massey Services, please visit masseyservices.com.
About Dow AgroSciences
The Dow AgroSciences Urban Pest Management business is a leader in providing innovative solutions for the structural pest management, post-harvest commodity and turf and ornamental market segments. Learn more about the Sentricon System and its authorized operators at www.sentricon.com. Dow AgroSciences, based in Indianapolis, Indiana, USA, is a top-tier agricultural company providing innovative agrochemical and biotechnology solutions globally. The company, a wholly owned subsidiary of The Dow Chemical Company, has sales of $4.9 billion. Learn more at www.dowagro.com. Follow Dow AgroSciences on Facebook and YouTube or subscribe to our News Release RSS Feed.
