FAQ - Alcohol Sale in Premium Seating Areas
What measures are being taken to ensure responsible behavior?
Sales would end at the beginning of the third quarter and patrons would only be allowed to consume beer and wine in the lounge area. Fans will not be permitted to take it to their seat. For basketball, sales would end at the beginning of the second half, and alcoholic beverages would only be permitted in the lounge area.
Centerplate, our concessions contractor, will have a training program for serving and selling alcohol. Centerplate would apply for and hold the license to serve the beer and wine. The training programs that would be used are widely accepted in the hospitality industry. All state and federal laws as well as university regulations will be complied with, and team members will require valid ID for purchasers 30 years or younger.
Serving size cups for beer will not exceed 16 ounces and wine will not exceed eight ounces, while no more than two alcoholic beverages may be served to a guest at a time.
What are the projected revenue estimates from selling alcohol in the premium seating area?
Estimates have the UAA netting less than $145,000 annually in alcohol sales at seven football and 18 men’s basketball home games.
Why can’t the alcohol be taken into the seating area, especially in football?
The approval was based on the alcohol being served and consumed in an enclosed area.
Is this a common practice?
At least 34 schools sell beer at football games to all fans, and at least 14 limit the sale of alcohol to luxury suites and/or club areas. Five Southeastern Conference schools sell it at football games and three do at men’s basketball games. Just last month, Florida State approved to sell beer and wine at its baseball games. Eight of the 14 Big Ten schools currently sell alcohol in private, controlled areas.
Will there be any hard liquor served?
No, just beer and wine.
Does the sale of beer and wine require a change in UF regulations?
Yes. The Board of Trustees is scheduled to vote on the new regulations April 1.
Sales would end at the beginning of the third quarter and patrons would only be allowed to consume beer and wine in the lounge area. Fans will not be permitted to take it to their seat. For basketball, sales would end at the beginning of the second half, and alcoholic beverages would only be permitted in the lounge area.
Centerplate, our concessions contractor, will have a training program for serving and selling alcohol. Centerplate would apply for and hold the license to serve the beer and wine. The training programs that would be used are widely accepted in the hospitality industry. All state and federal laws as well as university regulations will be complied with, and team members will require valid ID for purchasers 30 years or younger.
Serving size cups for beer will not exceed 16 ounces and wine will not exceed eight ounces, while no more than two alcoholic beverages may be served to a guest at a time.
What are the projected revenue estimates from selling alcohol in the premium seating area?
Estimates have the UAA netting less than $145,000 annually in alcohol sales at seven football and 18 men’s basketball home games.
Why can’t the alcohol be taken into the seating area, especially in football?
The approval was based on the alcohol being served and consumed in an enclosed area.
Is this a common practice?
At least 34 schools sell beer at football games to all fans, and at least 14 limit the sale of alcohol to luxury suites and/or club areas. Five Southeastern Conference schools sell it at football games and three do at men’s basketball games. Just last month, Florida State approved to sell beer and wine at its baseball games. Eight of the 14 Big Ten schools currently sell alcohol in private, controlled areas.
Will there be any hard liquor served?
No, just beer and wine.
Does the sale of beer and wine require a change in UF regulations?
Yes. The Board of Trustees is scheduled to vote on the new regulations April 1.
