NIL Go
NIL Go, a platform created by the College Sports Commission, offers a simple way for student-athletes to report third-party Name, Image and Likeness (NIL) deals to determine compliance with NCAA rules adopted following House v. NCAA Settlement.
Roles
Student-Athlete
Student-athletes must report third-party NIL deals with compensation that equals or exceeds $600 or more in the aggregate at NILGo.com.
If desired, they may designate one representative (e.g., an agent) to enter deals on their behalf, with ultimate submission by the student-athlete.
Timeline
New third-party NIL deals must be reported within 5 business days of execution of the NIL contract or otherwise agreement to the contract or payment terms.
Existing third-party NIL deals executed before June 7, 2025, only need to be reported if payments continue after June 30, 2025. Such deals must be reported by July 1, 2025.
Process
Student-athletes report their deal at NILGo.com, entering information such as their sport, social media handles, deal value and deal obligations. They also upload any documentation associated with their deal.
Deal is evaluated to determine Payor Association, Valid Business Purpose, and Range of Compensation (whether the payment to the student-athlete is commensurate with rates and terms paid to similarly situated individuals).
If Cleared, the student-athlete may proceed with the deal. If Flagged for Additional Review, College Sports Commission will review and reach out to the student-athlete with guidance. If the deal is Not Cleared, the student-athlete may revise it, cancel it or request neutral arbitration. If they choose to proceed with the deal as-is, they may face enforcement consequences, which could include loss of eligibility.
NIL Go Frequently Asked Questions
- What is the College Sports Commission?
- The College Sports Commission is an independent body, established following House v. NCAA, that will be responsible for implementing the Settlement terms governing revenue sharing, student-athlete Name, Image and Likeness (NIL) deals and roster limits.
- What is NIL Go?
- NIL Go is an online platform created by the College Sports Commission, with assistance from Deloitte, to evaluate whether third-party NIL deals are made with the purpose of using a student-athlete’s NIL for a valid business purpose and do not exceed a reasonable range of compensation. NCAA rules passed as a result of House v. NCAA Settlement approval regulate these activities.
- What must student-athletes report and when?
- Division 1 student-athletes must report third-party NIL deals with compensation that equals or exceeds $600 or more in the aggregate. Compensation includes both direct payments and other benefits such as free car leases, gym memberships, etc. New third-party NIL deals must be reported within 5 business days of execution of the NIL contract or otherwise agreement to the contract or payment terms. Existing third-party NIL deals executed before June 7, 2025, only need to be reported if payments continue after June 30, 2025. Such deals must be reported by July 1, 2025.
- How do student-athletes report their deals?
- They first create an account at NILGo.com, by entering their school email, sport, NCAA ID and social media handles. Once their account is verified by their Institution, the student-athlete will enter their deal payment terms, obligations and payor information, and upload their contract or equivalent document. Once entered, they’ll only be able to see their own deals.
- Can student-athletes nominate someone to enter their deals?
- Yes. student-athletes may designate one representative (e.g., an agent) to enter deals on their behalf, with final submission being performed by the student-athlete themselves. This representative will have visibility into all the deals reported in NIL Go by that student-athlete.
- What role does the Institution play in NIL Go?
- Each Institution may designate five staff members to access NIL Go. These Users (typically from compliance) approve student-athlete access requests and maintain Payor information. They can see all deals submitted by student-athletes at their Institution only.
- What is deal review based on?
- Payor Association – The relationship between the payor and the student-athlete’s school.
- Valid Business Purpose (VBP) – Whether the payor is seeking the use of the student-athlete’s NIL for a valid business purpose, meaning to sell a good or service to the public for profit.
- Range of Compensation (RoC) - RoC is anchored in valuation principles to determine if a student-athlete’s third-party NIL compensation is commensurate with compensation paid to similarly situated individuals with comparable NIL value. The RoC is a deal level calculation that is intended to capture a student-athlete’s unique NIL value based upon multiple factors, including but not limited to, the deal’s performance obligations, the student-athlete’s athletic performance and social media reach, the local market, and the market reach of his or her institution and program. The RoC will also be informed by external benchmarks.
- What are the potential deal statuses?
- Once submitted, the deal will show as In Review. Following this, the status will change to:
- More Info – The student-athlete needs to enter missing information (details will be provided).
- Cleared – The deal meets necessary requirements and can proceed.
- Not Cleared – The deal fails to meet necessary requirements.
- The deal status will be visible to the student-athlete and the designated Institution Users at their school. Emails will be sent when the status changes. In the future, text notifications will be enabled.
- Once submitted, the deal will show as In Review. Following this, the status will change to:
- What are the student-athlete’s options if their deal is not cleared?
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- Revise the deal and resubmit: Student-athletes have the option to work with the payor to renegotiate the deal and resubmit it to NIL Go.
- Cancel the deal: Student-athletes have the option to cancel the deal and refund any money already received.
- Appeal to neutral arbitration: Student-athletes can appeal through a neutral arbitration process to obtain a neutral review of the decision.
- If the student-athlete continues with the deal as submitted they may face enforcement consequences, which could include loss of eligibility.
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- Where can I find out more?
- NILGo.com features a resource center with FAQs and help articles. Logged-in student-athletes, representatives and Institution users can also access support via Chat. Information about the College Sports Commission and House Settlement can be found at CollegeSportsCommission.org.
Access support and resources at NILGo.com
