The University of Florida offers the most comprehensive student-athlete experience in the nation. From winning championships, graduating from a top-five academic institution, to the backing of the most powerful brand in collegiate athletics and now a first-in class NIL program Gator athletes are well positioned for success while in Gainesville and beyond.
Student-Athletes now report third-party NIL deals at NILgo.com, an online platform created by the College Sports Commission.
How We Can Help
We are all about helping you succeed by maximizing your name, image, and likeness. We are here to amplify you and collaborate together to build your brand, connect you with incredible opportunities, and mentor you on how to leverage your NIL to its fullest.
How to Get Involved
There are many ways for Boosters and Fans to support our Gator athletes here at the University of Florida. Whether it is buying their merchandise, hiring them for marketing and business promotions, or joining an NIL Entity that creates fan engagement opportunities.
Looking to sponsor or partner with the Florida Gators _and_ our athletes? Gators Sports Properties has ways to maximize your company’s brand through marketing activations, while also bringing athletes into the fold to super charge your marketing goals!
An exclusive community for Gator Nation, Florida Victorious strives to be the model NIL entity in collegiate athletics committed to delivering life-changing impact for our student-athletes, insider access to fans, and strong value for partners.
Gators NIL Exchange allows fans, alumni, and local businesses to directly connect with Gator athletes to offer them opportunities. Whether you would like them to promote your local business on social media, or show up to an event, the Gators NIL Exchange unlocks the ability to connect with every athlete on campus.
NIL Gear Supporting Student-Athletes
Gators on NIL
"Being involved with NIL the past couple of years has really allowed me to represent who I am as a person and a player. It’s given me so many opportunities to speak up and see it all come to fruition right before my eyes. The biggest takeaway with NIL is taking me out of my comfort zone and doing things I’d never think I’d be doing but me growing as a person because of it."
"NIL has not only opened doors for me as an athlete but has become a powerful platform to forge important connections. It has unlocked opportunities to market myself in ways I never imagined. It's empowered me to amplify my abilities, both on the court and in the realm of self-marketing, shaping a narrative that extends beyond sports. I am blessed to be in sports at this time where athletes are being encouraged to step out of their comfort zone and build their own brand through NIL."
"NIL is super cool because it has allowed women’s lacrosse to have a bigger platform, and given me the opportunity to find new hobbies with the variety of brands that reach out. Plus, as a marketing major looking for a job, it has been a great interview question to expand on how I have experience and can add to a company."
Support & Resources for Student-Athletes
The Hawkins Center, Gators Experience, and GatorMade provide student-athletes with financial literacy, brand building and educational workshops focusing on the areas of Name, Image and Likeness.
National & Local NIL Guidance
Questions
Ben Chase - Director of NIL Strategy
BenC@gators.ufl.edu
